The Time is Now
Our connection to the ocean is intimate and powerful. With over 70% of the planet’s surface covered by water, the ocean’s health is our health.
Despite a growing awareness of “green,” most people are unaware that our actions are polluting, depleting and killing the biodiversity of the ocean—or that we can make a difference. The ocean crisis is at a tipping point—the time for “blue” is now.
To turn the tide, creative and dramatic methods are needed to engage the public in ocean sustainability. By blending art, design, technology and science, Blue Trail is doing just that. This September, we aim for visitors to the San Francisco waterfront to walk the very first Blue Trail—a series of imaginative and interactive installations that will awaken people to the beauty, mystery and fragility of the world’s oceans and inspire them to take action.
Help build the Blue Trail! Make a tax-deductible donation today and earmark your donation for your favorite Blue Trail installation.
Become a True/Blue Artwork Sponsor by April 30 and receive incredible PR benefits. Opportunities are limited so act now!